Launch Playbook

Before launch

1. Replace partner URLs in assets/app.js CONFIG.routes.
2. Replace support email, SMS number, and brand name.
3. Have counsel review Terms, Privacy, and Giveaway Rules.
4. Use confirmed opt-in for SMS. Do not text purchased/unclear-consent lists.
5. Connect backend lead capture before scaling; static localStorage is for MVP/demo tracking only.

SMS version

Aggressive: “You may have new cash options available. Check in 60 sec + earn reward entries: {{link}} Reply STOP to opt out.”

Safe: “See financial options that may fit your profile: {{link}} Reply STOP to opt out.”

Email version

Subject: Your cash options + reward entries are ready

CTA: “Check my options.” Keep disclosures visible and avoid approval/guarantee claims.

Production backend recommendations

Use Supabase or Firebase for auth/wallet/task ledger. Use a server endpoint for partner API submissions so API keys never sit in browser JavaScript. Use SendGrid/Postmark for email and Twilio/Telnyx with TCPA-compliant consent for SMS.